Tag Archives: president

Fly Fishing’s Trade Show Death Match Continues – Only Now It’s AFFTA’s Own Partner Sniffing Blood

While the fly fishing industry typically generates all the corporate bloodletting of your average kitten fight, in recent years we’ve been treated to the spectacle of a meltdown in AFFTA’s trade show decision-making process.

With chainsaw death matches so rare in this industry, frankly, it’s been huge fun.

First AFFTA fired a shot across “The Fly Fishing Show” owner Chuck Furimsky’s bow when they went head-to-head with his Denver consumer show.

That worked about as well expected (#fail), and I thought the matter was settled (#fail X2).

For example, the remnants of AFFTA’s failed consumer show combined with the ISE show, and this year, they’re again going to compete directly (on the same weekend) with Furimky’s Denver show.

AFFTA, apparently, are slow learners.

Now it’s become clear AFFTA’s Fly Fishing Retailer (dealer) show is staggering.

Despite sizable amounts of industry cheerleading (and you know who you are), staying awake through the Fly Fishing Retailer show the last three years has generally required large doses of powerful, illegal stimulants.

In fact, for months now, speculation was rife the ailing FFR show would be combined with the sizable Outdoor Retailer show in Salt Lake City, and when the AFFTA Board of Directors voted that idea down, most of us wondered exactly what the hell they had in mind.

Turns out, nothing (at least if we read our press releases correctly).

Adding to the general hilarity, Furimsky clearly hasn’t forgotten the direct assault on his Denver show, and he’s proposing a Florida-based dealer trade show, touting the location’s lower cost.

Now it appears that Nielsen Media – the company that owned and operated the FFR show in the past – may be moving in for the kill.

Simply put, there’s blood in the water, Undergrounders (and we know what that means).

First, AFFTA issued a painfully long-winded press release explaining why they rejected the Outdoor Retailer show option (Warning: powerful stimulants may also be needed to read the following, which sadly includes the phrase “thinking outside the box”):

LOUISVILLE, COLORADO. Since April, 2009, AFFTA has been in discussions with Nielsen Business Media, owner of the FlyFishing Retailer Expo (FFR) to determine how to improve upon future FFR shows. Nielsen shared AFFTA’s desire to improve upon the design and production of future FFR shows.

Thinking outside the box, as the owner of the Outdoor Retailer Show (OR), Nielsen offered to create a “show within a show” by combining FFR with the 2010 Summer OR Show in Salt Lake City. David Loechner, Nielsen Sr. V.P., delivered the “show within a show” proposal to the AFFTA Board at their meeting in September.

According to AFFTA Chairman, Alan Gnann, “When the Outdoor Retailer proposal was first brought to the AFFTA Board’s attention, the Board was interested in the opportunities this combination offered. The thought of having our show within a show the size and caliber of OR was initially felt to be a reasonably good fit.”

Unfortunately, when the AFFTA Board received the final floor space proposal from Nielsen, the total space allocated to the fly fishing industry was grossly insufficient; the separate space to create the “show within a show” concept was not offered nor was space allocated for indoor casting ponds. In addition, many AFFTA members stated that the timing of the OR Show was not a good fit for the fly fishing industry. Therefore, citing these deficiencies, the AFFTA Board of Directors rejected Nielsen’s proposal.

Immediately after the AFFTA Board voted to reject Nielsen’s Outdoor Retailer proposal, AFFTA and Nielsen engaged in good-faith negotiations to allow AFFTA the opportunity to acquire the rights and licenses to the FFR show. Unfortunately, these negotiations were unsuccessful and AFFTA asked Nielsen to either produce a 2010 FFR show or terminate the agreement.

According to Gnann, “Nielsen and their predecessors have been great partners and collaborators for many years. Prior to the downturn in the economy, trade shows nationwide were generally profitable and well attended. However, the current economic climate dictates that AFFTA and Nielsen pursue a different business model. Therefore, as of November 30, 2009, Nielsen released AFFTA from its show production contract. It is now time for AFFTA to move on and determine its next course of action.”

“Since April, the Board of Directors has been working diligently with Nielsen to consider a wide range of options and combinations for FFR,” said AFFTA President Gary Berlin. “Because of confidentiality and non-compete provisions in the Nielsen agreement, the AFFTA Board has been unable to notify the industry of the on-going discussions or issue a press release on the status of the show. Now that AFFTA and Nielsen are no longer contractually obligated, the AFFTA Board is considering multiple options for a 2010 fly fishing industry trade show, including hosting a standalone show or combining with an existing show.”

Berlin promises to keep the fly fishing industry up-to-date on AFFTA’s plans for a 2010 fly fishing industry trade show.

Sure, it’s whiny. Sure, it’s clear AFFTA is lost, and like men everywhere, they’re refusing to stop and ask for directions.

And yes, am I the only person in the whole industry amused by the thought that AFFTA will keep us “up-to-date” on their plans for next year’s trade show?

(AFFTA is to fly fishing bloggers what Dan Quayle was to comedians – a dependable source of material.)

Blood in the Water, Fins On The Surface

Meanwhile, Furimsky’s dealer show is still on the table.

And yes – based on an email received from Outdoor Retailer’s PR agency – we can now plainly see a shark’s fin (a rare Nielsen’s shark) as it knifes through the water, heading directly for AFFTA’s leaking, dangerously overloaded lifeboat.

First, SOAR Communication’s Maura Lansford opens fire with:

In the letter, Haroutunian invites members of the fly fishing industry to join Outdoor Retailer Summer Market in 2010, as the FlyFishing Retailer Show will no longer take place in its current format. The conclusion that the fly fishing industry cannot sustain a stand-alone event in the current marketplace follows months of discussions with members of the fly fishing industry.

As part of its Summer Market event, Outdoor Retailer has offered to provide a new venue and demo experience for FlyFishing Retailer participants, along with an opportunity to grow the fly fishing category into other segments in the outdoor recreation market.

The in the press release portion of the email, former FFR show director (and current Outdoor Retailer show director) Kenji Haroutunian lights ‘em up with:

Fly Fishing Industry and Outdoor Retailer to Join Forces in 2010
From our 30 years of experience producing scores of specialty-sports tradeshows including 11 years producing FlyFishing Retailer, it is clear that the fly fishing marketplace will be better served now and in the future by expanding its reach to include the overall outdoor specialty marketplace. We are convinced that the best opportunity to grow as a market, and build on the core strength inherent in the fly fishing market, is to be connected to a larger collection of relevant businesses at Outdoor Retailer. Therefore, the entire fly fishing industry is invited to join Outdoor Retailer Summer Market Trade Show in 2010 as the FlyFishing Retailer Trade Expo will no longer be held in Denver

A Winning Opportunity
More than 25 percent of FlyFishing Retailer companies already exhibit at Outdoor Retailer, and those that haven’t are now invited to participate in the Outdoor Retailer Summer Market 2010 Trade Show. For more than 27 years Outdoor Retailer has provided a specialty wholesale watersports culture that thrives on a national and international level. At OR, consistently more than 20,000 professional participants advance the sales process not only in their own category but across multiple lifestyle segments within the overall specialty outdoor market. Please visit www.outdoorretailer.com now for more information about participating in Outdoor Retailer Summer Market.

Ahh, my Undergrounders – it’s the classic “boy meets girl, boy loses girl” love story. Only with trade shows. (See how we make this stuff clear for you?)

First Nielsen sends AFFTA on its merry way, then circles back and does the trade show equivalent of hitting on the attractive women in the group, suggesting they come over to Nielsen’s place for margaritas and chips while leaving their useless, beer-swilling, farting boyfriends behind.

Given AFFTA’s track record, I’d book a flight for Salt Lake City.

***UPDATE: Angling Trade (industry blog) says AFFTA sources have said there will be an “AFFTA-endorsed trade show sometime in 2010.”

That’s not the same as saying it will be standalone fly fishing show, though you’d assume that would be AFFTA’s goal.

The site also revealed AFFTA revenues and attendance figures from the last few years of FFR:

According to sources, gross income for the 2009 event was somewhere @ $460,000, in 2007, gross income was over $700,000… exhibitor numbers went from 234 in 2007 to 146 in 2009

Note that these are “gross” numbers – not net. It’s not clear to us if Nielsen was losing money on the show, but a 1/3 decline in exhibitors speaks volumes about the shows viability in its current state.

Scott, Shasta Rivers All But Dry, Finally Receiving National Attention

Recently, we reported on the destructively low flows plauging the Scott and Shasta Rivers.

The story – originally broken by North State water activist Felice Pace on his Klamblog site – made it clear that flows had fallen so low, that salmon and steelhead populations simply weren’t going to survive.

Pace noted that the federal government has an adjudicated water right that it seemed unwilling to exercise, and that unlimited groundwater pumping was a big part of the problem.

Now the story’s made it to the pages of the San Francisco Chronicle, which offers up a fairly grim prognosis:

“Large areas of the (Scott) River have gone completely dry, stranding endangered coho salmon as well as chinook and steelhead in shallow, disconnected pools of water,” said Greg King, president of the nonprofit Siskiyou Land Conservancy, which has fought to protect the salmon runs in the Klamath River system.

“This could be the year that causes the coho to go extinct if they can’t get upstream in the Scott and Shasta.”

You can read the entire article here: Key salmon spawning rivers all but dry.

This whole mess isn’t simply the result of a three-year drought; excessive surface water diversions are a long-time problem, and the overharvesting of groundwater is a major factor in low stream flows.

Farmers and ranchers – trying to increase their harvest of often-marginal crops like alfalfa – have been increasingly turning to unregulated groundwater pumping to do so.

Low Flows Not the Whole Problem

The loss of some of the Klamath Basin’s best salmon and steelhead spawning habitat is only part of the problem.

The Scott and Shasta contribute badly needed cold water to the Klamath River, which suffers from high water temperatures and poor water quality – due in large part to the four Klamath River dams.

Remarkably, the Siskiyou County Board of Supervisors are fighting hard to retain the Klamath River dams and resisting any attempt to leave water in the rivers, in many cases suggesting the dams are actually helping salmon populations – despite the fact that the waters flow pea-soup green below the lowest dams in summer (the result of a toxic algae bloom).

In fact, a commonly heard refrain in Northern Siskiyou County is that “the salmon are gone anyway,” so no measures need to be taken.

In a political environment like that, it’s hard to imagine we’ll be reading too much good news about salmon and steelhead anytime soon.

See you on the non-existent Scott and Shasta Rivers, Tom Chandler.

So You Want To Live Here ?

CAN YOU SAY CHAOS ?
Can You Say Celebrity Feather Merchant?
can you say big black suburban?
can you say obama?
-------
.. A busy weekend is planned in our little town. Bob Jacklin is holding his free casting clinic on the 16th. The merchants have discounted all their merchandise for Crazy Days, (14 - 16.)
.. The West Yellowstone Ski Education Foundation has planned a free guided tour of Yellowstone Park, (on the 15th.) The U.S. Forest Service has over 20 discrete events relating to the 1959 earthquake, (14 - 17.)
.. This is a free weekend in Yellowstone National Park - entrance fees are waived, (15-16.)
.. And, as well, Black Mountain Productions is presenting another free concert in the town park, (15th.)
.. Too, please, don't forget the Wild West Yellowstone Rodeo, and the most feared bull in the world "LUNATIC FRINGE"(13-15.)
.. Yes it's just another weekend in the life of the busiest entrance to Yellowstone National Park.
.. Some of the neighbors would like to see just a bit more activity during a typical weekend. Some would like less.
.. There are rumors of another event centering on our little town tomorrow too. The whispers have been circulating for a couple of weeks now. People are asking: "WHO KNOWS?"
.. The cooks know! The airport personnel know! The NPS seasonal employees know! Most of the neighbors know! The press is just guessing. But there are some telltale signs that it's happening all over again.
.. It recently happened twice when President Clinton visited Yellowstone National Park. It happened when Vice President Cheney 'officially' visited the park. It's happening now.
.. VH-60N helicopters are thundering overhead, so are a couple of UH-60's. For the less informed these are the kind of helicopters that President Clinton used to "tour" the Grand Canyon. They are, in common parlance: BLACKHAWKS & WHITEHAWKS.
.. We were told that helicopters from a squadron based in Virginia are busy inspecting spruce moth damage in the forest - sure thing - what ever you say!
.. The parking lot in the government area at Old Faithful is cordoned off. Rules about travel, walking, bicycling, etc, have been promulgated for today and tomorrow. Dogs with educated noses got to work early this morning. The rangers are even wearing complete uniforms.
.. There were even some stealth Chevy Suburbans cruising around Big Sky, Sun West Ranch, Ennis, Cameron, Buck's T-4, The Corral, and Eino's. Do those guys eat that much? Are they shopping for the folks back home?
.. When was the last time two dozen suits were seen in the kitchen of the Old Faithful Inn? Even the rodents are afraid of that place.
.. Now why do you suppose that a massive amount of fuel was delivered to the West Yellowstone Airport last week?
.. There are no fires in the neighborhood. Why do you suppose some "suits" have taken samples of the fuel to a lab in Salt Lake City for testing?
.. Just what is going on with the Big Black Chevy Suburbans always seen in two's and three's?
.. Never do these vehicles stop: - for signals, or stop signs, or pedestrians - they just keep putting along with some suits in the front! Suits - in West Yellowstone - in August - c'mon!
.. Just why are the usually verbose and gregarious celebrated guides at the most celebrated feather merchant's shop so closed mouth? Just why are they avoiding the pubs? Why are they paying particular attention to certain simple, (Big Tip,) runs and riffles near the Sun West Ranch on the Madison River?
.. The Ennis fishers are sure that the Prez. will fish a spring creek there. The gentry in Big Sky feel that their brand of sophistication will draw the Prez to the Gallatin River. We'll wait and see.
.. Even our village simpletons can figure it out. The Prez. will be here. While the press gathers around a hanger in Belgrade, the neighbors are doing their best to figure out how to not be in town tomorrow.
.. Well, we're going fishing - duh! The tourons will be awed - good on 'em. Stories will abound for weeks and months - hallelujah! We'll post a report, maybe a picture or two - just not of the Prez.
.. We may have a shot of wet reporters if they go fishing too. We may have an image of the BIG PLANE if it flies overhead.
.. Shucks, until four years ago we thought that Obama referred to a fishing port in Japan. We wonder: "what does Fujioka think?"
.. As they say near Mt. Shasta - 'see you away from the chaos.'
-------

THE ROD

The man largely responsible for my introduction to the world of fly-fishing was none other than Paul Bean, an Atlantic salmon fly tier of great renown and whose exquisite patterns, veritable works of a lost piscatorial art, grace the walls of such dignitaries and sportsmen as Prince Philip, Robert Redford, and ex-president George Bush. 

These are not your normal, everyday, store bought flies.

What makes both Paul and his flies unique and sought after, is that they are painstaking artistic recreations of old British Atlantic Salmon patterns from centuries ago, and that he is probably one of the few human beings alive that possesses this self-taught knowledge, based on years of archival research.  The flies are fully functional, of course, and you can fish with them, but most of them cost a small fortune and lie protected behind glass in ornate frames on a wall,  perhaps accompagnied with one of his wife Maureen`s beautiful watercolors of a Matapedia fishing scene.  The tying of these patterns is an all-consuming task, a labor of love that can sometimes take hundred of hours before Paul is satisfied with the end result. Needless to say, he only cranks out a few of these every year and these are quickly scooped up by collectors across the globe.

I was doubly fortunate through geography that Paul lived near us in the bucolic Eastern Townships in southern Quebec and that he had also been a good friend of my father since the post-war days, when they had some business together. It was Paul who made my first fly rod, a fast action eight weight hexagonal split bamboo, a dark burnished magohany that was gloriously varnished, with a half wells cork grip and a cherry wood reel seat with garnished german silver fittings.  It was his first attempt at making a bamboo rod and it was presented to me by my father as a gift to me for my thirteenth birthday, probably in the hope that I would stay out of trouble and learn something about the life lessons of nature in the process. These were the best times of my life and with that rod were laid out my first flies on the waters closest to my home.

With the rod came a few courses of instruction and Paul proved to be a patient teacher despite the inadequacies of his new pupil. The gospel according to Paul, at least in regards to basic casting mechanics, involved locking the elbow to the side of the body and moving the rod from a ten to one position on a imaginary clock, counting down the cast - one, two, three, one. It was the classic metronome method, old school, austere, and Presbyterian  in its approach; yet, in retrospect, it was a lesson in basic fundamentals  that worked well enough and was not to rigid as to preclude incorporating one’s own personal physical style to the formula. 

There were three types of casts we practiced - single and double hauls, as well as the roll cast, useful in tight quarters where a backcast is out of the question or when fishing a short or sinking line. Distance was less important than accuracy and stealth. Twenty-feet was all you needed was a mainstay of Paul’s casting catechism.  A drag free drift when fishing dry flies was paramount to success and the drift on a shorter cast line was much easier to mend and control than a long one.  Cast three or four times over the the same water and shuffle two steps downstream without kicking up too much of the riverbed! Repeat the process. It was all pretty traditional stuff.

 But when it came to fishing his approach was anything but conventional, at least in those days when nobody admitted to fishing for anything other than trout or salmon with a fly - such an endeavor would be heresy to the purists at a time when the sport was still highly elitist and limited in its scope of vision as to the possibilities of fishing with flies. Paul, on the other hand, a forward thinker, was an advocate of fishing for other species as well, such as bass, pike, and musky on the fly. He ultimately believed that all fish could be caught on a fly and backed it up by doing it, from flyfishing for Shad on the St-John’s to catching giant largemouth bass on Memphremagog.

Interspersed with the casting lessons, were discourses on fish conservation, habitat, old fishing trips, stories of great fish and salmon camps, life lessons of the Great Depression and War, anectotes about his great friend and legendary salmon guide Richard Adams, reel maker Stan Bogden, and almost anything else regarding the fishing life and the human condition. Paul could talk about anything. On these hot summer afternoons, as he told me all these things, mostly in dribs and drabs, imperfect thoughts that wafted uncertainly skyward like the flight of ephemera, time seemed to stand still and we were the at the epicenter of the Universe. He was a great mentor and shared his knowledge of the sport with selflessness, honesty, and passion, as it should.

One afternoon, as we were practicing on the lawn behind the library of the Bishop’s University in Lennoxville, Paul recounted something to me that was beyond my comprehension at the time and that I had always remembered, and had somewhat nagged at me ever since. It seemed that there was a period in his life where he had given up fishing for a few years, following some difficult yet unspoken tragedy in his life where either some great personal or financial loss had been incurred, or he had suffered some other existential crisis leading to a period of depression. He never told me straight up what it was and had muttered something about not being able to hook or land a fish, losing his patience and passion, no longer enjoying it and eventually walking away from the sport for a few years before finally getting back on the water. Up until that that time in his life, he had only fished for salmon and trout, but when he started fishing again he began experimenting with other species that were to be found in waters closer to home.

It was my uncle Mort that got him tying bass flies and then eventually, after much cajoling about the poor quality of Paul’s bass flies - which nevertheless got hammered on a daily basis - he succeeded in getting him to join him for some smallmouth bass fishing on Lake Massawippi.  Paul loved it. A solid friendship developed between them, at one point they even bought a property with a large lake and stocked it with bass and trout and fished almost every night after work. As best remembered, while most of my family thought that Mort was lazy and shiftless and would never amount to anything , the truth of the matter is that were it not for him, Paul may never have begun tying his amazing flies.

And as he shared his thoughts about the times and events and ups and downs of his life with me,  the small bits and pieces of the jugsaw puzzle that is everyman’s existence began to take shape, amidst poorly cast lines that landed in spaghetti loops at my feet on hot and lazy summer afternoons where time stood still during our long walks along the river. Along the way he would identify insects using their latin names, but my thoughts kept returning to that period in his life when he no longer fished. It was something that my soft adolescent brain could not understand - why would anyone stop fishing if they didn’t have to or were required not to do so by law. There are so many reasons why people fish - the real question is why more or all people do not!

That summer seemed to last a lifetime and after that I saw Paul less frequently as I went away to school for a few years, although we had fished together twice since and had dinner and a few beers out on the porch of his house one summer evening in North Hatley after I had returned from my studies at McGill. Again, for a few years we lost touch and when I last heard, much to my sorrow, he had passed away after a lengthy illness.

It was a few years back, after a period of personal upheaval, trials, and loss, and where a sudden responsibility had fallen upon me, I experienced one of those weird seasons where nothing seemed to feel natural, my patience was lacking, and where a large proportion of the fish hooked were lost through either error or bad luck. My timing was off and couldn’t manage a decent cast, had no confidence in the flies tied at the end of my tippet, had a hard time spotting feeding fish and never managed to hook or fight them properly, or so it seemed.

Something essential was missing and I had great difficulties coming to grips with the situation. After a season of that nonsense, my patience at it’s limit, fishing trips became less frequent, and then one day just stopped altogether for about a year or so. After a twenty-five year quest for the Holy Grail of fishing, that wonderful bamboo rod was placed in it cylindrical aluminum tube and stored in a basement closet.

It was during this time that was slowly realized that which Paul had been unable to express to a child who was certainly too young to understand at the time; and that how most of a man’s life, like a fish in a stream, was such as slippery thing to come to grips with and give meaning to, even though it all boiled down to a few simple basics, like locking your elbow to the side and counting down the cast. One-Two-Three-One. Then shuffling forward a few feet without mucking things up too much. Repeat.

Last April, the old rod that Paul built for me was found in a closet and with it, on the rivers closest to my home, fishing became fun once again. ARI VINEBERG

Post from: Bounty Fishing Blog